NATURE IS WAITING AD CAMPAIGN

This page is a pitch for potential brands interested in a unique but straightforward marketing approach to nature.

I have included at the bottom of this page 5 sample videos, each 70 to 90 seconds in length. They are from a larger batch of over 200 minutes of edited hiking footage.

The videos are in their longest format and created with YouTube and other streaming advertisement formats in mind. They can be cut into shorter pieces with or without inspiring monologues and with or without music. 

These more than 200 minutes of edited video footage create an interchangeable opportunity for usage across all media channels, including print. I also have hundreds of emotionally striking and moving images from the project.

These videos were captured in an authentic and low-profile manner as I traveled through 16 National Parks in the Western United States.

The videos are meant as a draft and starting point for shaping the content specifically for the particular brand that partners with this project.

The overall Art Direction is that nature is what we are selling, and nature is away from commerce and commercial structure. By utilizing cinematic shots of someone hiking in beautiful, remote parts of the National Parks, we put a potential customer in the headspace of nature. 

The monologues are inspiring, simple messages that bring the sentimental aspect of nature into the viewer's mind. The music is by Keith Kenniff, and a licensing deal with him will be necessary. I own the rights to all other content.

Once within this space of nature through the video, the potential customer is left with the brand as the lasting image of the advertisement, giving a sense that this brand is their go-to for all equipment. 

The brand becomes the extension of this beautiful adventure we captured on camera, encouraging others to get the equipment and clothes needed and get out there.

Nature is Waiting!

5 sample videos

With an inspiring monologue & music